L'APPART
Yves Saint-Laurent
Yves Saint-Laurent - Corner store concept
Creation of a corner store concept “L’appart” dedicated to Yves Saint-Laurent make-up, beauty care and fragrance ranges.
"L'appart" is a beauty lounge playing with private appartment codes.
A global reflexion on Yves Saint-Laurent's merchandising department in order to offer a unique selling experience.